Infant CPR Anytime
Why is CPR important to learn? Because 70 percent of out-of-hospital cardiac arrests happen at home. That means if you are called on to perform CPR you will most likely be trying to save the life of a loved one.The first week of June is CPR week. During summer there are increased cases of childhood drownings.
We want to ensure that parents are prepared for emergencies the moment they bring their new bundle of joy home and for the rest of their lives. Preparation begins by learning the easiest way to save a life, Infant CPR Anytime.
Beginning Mother’s Day, May 14, 2017, we launched a short campaign targeted at mothers, grandmothers, aunts, friends of women who are pregnant – anyone who is connected to a woman who is pregnant or just gave birth.
To increase awareness of Hands-Only CPR in our local divisions measured by engagement on our social media posts, to increase awareness of the availability of Infant CPR Anytime® kits and to drive sales of the kits.
- 12 unique posts shared across approximately 50 local American Heart Association local chapter social media channels
- 1,707 organic engagements
- 121 link clicks
- A reported increase in sales for Infant CPR Anytime® kits from our CPR sales team.
Creative direction and copy:
Beautifully designed graphics:
The greatest gift is the gift of life. As a mother, you do everything you can to protect your child. We can help you learn CPR so you’re prepared to protect them anytime. http://bit.ly/learnCPRanytime #CPRsavesLives
Their first boo boo, their first laugh, the first time they say, “I love you.” Be prepared for every surprise, learn CPR Anytime today http://bit.ly/learnCPRanytime #CPRSavesLives