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Infant CPR Anytime

Why is CPR important to learn? Because 70 percent of out-of-hospital cardiac arrests happen at home. That means if you are called on to perform CPR you will most likely be trying to save the life of a loved one.The first week of June is CPR week. During summer there are increased cases of childhood drownings.

We want to ensure that parents are prepared for emergencies the moment they bring their new bundle of joy home and for the rest of their lives. Preparation begins by learning the easiest way to save a life, Infant CPR Anytime.

Our Plan:
Beginning Mother’s Day, May 14, 2017, we launched a short campaign targeted at mothers, grandmothers, aunts, friends of women who are pregnant – anyone who is connected to a woman who is pregnant or just gave birth.

Goals:
To increase awareness of Hands-Only CPR in our local divisions measured by engagement on our social media posts, to increase awareness of the availability of Infant CPR Anytime® kits and to drive sales of the kits.

Outcomes:

  • 12 unique posts shared across approximately 50 local American Heart Association local chapter social media channels
  • 1,707 organic engagements
  • 121 link clicks
  • A reported increase in sales for Infant CPR Anytime® kits from our CPR sales team.

Creative direction and copy:
Jacquelyne Marianno

Beautifully designed graphics:
Vanessa Ong

Everyone deserves a happy heart. Learn CPR today. American Heart Association Infant CPR Anytime logo The greatest gift is the gift of life. As a mother, you do everything you can to protect your child. We can help you learn CPR so you’re prepared to protect them anytime. http://bit.ly/learnCPRanytime #CPRsavesLives

life is full of surprises, CPR Anytime kits allow you to focus on the precious ones. American Heart Association Infant CPR Their first boo boo, their first laugh, the first time they say, “I love you.” Be prepared for every surprise, learn CPR Anytime today http://bit.ly/learnCPRanytime #CPRSavesLives

 

Home is where the heart is. Learn CPR today. American Heart Association Infant CPR logo

Home is warm, welcoming and safe. Make sure that your home is the safest place for your family, learn CPR Anytime. http://bit.ly/learnCPRanytime #CPRsavesLives

 

the greatest gift is the gift of life. CPR Anytime kits

You’ve read all the books, bought the cutest onesies and chosen cloth or disposable diapers. What’s left? Learn CPR Anytime so that you’re prepared for every situation. http://bit.ly/learnCPRanytime #CPRsavesLives

 

their hearts have BIG dreams. Give them a chance, learn CPR today.

Ensuring your child has a bright future begins by preparing for an emergency today. Learn CPR Anytime http://bit.ly/learnCPRanytime #CPRsavesLives

 

Give someone a brighter future. Learn CPR today. Infant CPR Anytime.

Ensuring your child has a bright future begins by preparing for an emergency today. Learn CPR Anytime http://bit.ly/learnCPRanytime